The Brand my group came up with for the Music Marketing project is Rayn. The process for us to have come up with Rayn consisted of communication, organization, creative decisions and research. For starters we were assigned to work with the song send my love (to your new lover) by Adele. Now that we knew we were working with a pop song we did research on this music genre, this research was crucial for our brand development when coming up with Things such as target audience, distribution plans and more. We learned that most pop artists all have a face to the brand, so we decided to pick one of our team members, specifically Corina, for Rayn. 

When coming up with the name for our brand we were going back and forth with many ideas until we agree amongst Rayn. We chose this name because it sounds like rain, which in people's brains is associated with blue, and we thought it would be a cool idea to form a brand associated with blue. We constructed a PowerPoint full of information for rains brand development. When it came to everyone's roles in developing our project, we all worked together very well. Lucia did the editing for our music video. Well, Gordy. Provided her house and worked on PowerPoint. Then. Andrea and I did most of the PowerPoint. But Corina and Lucia still contributed a lot. we all worked extremely well together and became genuine friends which was the best part 

To produce our music video, the most complex part was being able for all our team members to meet up, due to all our very different social lives outside of school. Producing our music video was a fun creative experience when deciding what to shoot. We originally wanted to do a story music video with a man and a woman relationship, but we couldn't end up getting a guy in time for our production. Due to this, we scrapped the story idea and just did more of a promo music video, which was still a success. This project taught me how to develop a campaign plan to create a successful brand. When I come across having to create my Cambridge portfolio, this project. helps because it's taught me how to organize my information and do research on what it is that I'm really working with, along with experience on what it like to create a type of story.